On January 26, the Public Eye Awards' Committee announced that the UN Global Compact's CEO Water Mandate won in the Greenwash category. Since 2005, at a ceremony outside the World Economic Forum in Davos Switzerland, the Public Eye Awards have been given out to corporations that have exhibited "irresponsible and damaging behavior". In 2009, the Polaris Institute submitted a nomination of the CEO Water Mandate in the Greenwash category for "its role in facilitating greater control of water resources by multinational corporations while simultaneously 'greenwashing' socially and environmentally damaging corporate behavior."
The UN Global Compact launched the CEO Water Mandate in 2007 as a "public-private initiative designed to assist companies in the development, implementation and disclosure of water sustainability policies and practices." Corporate endorsers of the initiative include Nestlé, Coca Cola and PepsiCo. Since its creation the Mandate has been heavily criticized by civil society organizations and social movements, such as the Polaris Institute, Corporate Accountability International and the Sierra Club.
"Not only does the Global Compact and the CEO Water Mandate facilitate more corporate control of water," said Richard Girard of the Polaris Institute, "but it makes the United Nations an apologist and enabler of corporate greenwashing." Tony Clarke, director of the Polaris Institute added that "The United Nations has no business facilitating corporate water grabs. Instead, the UN should return to the mandate they abandoned some 35 years ago, effectively regulating the operations of transnational corporations around the world.".
Prior to the awards ceremony in Davos, the secretariat of the CEO Water Mandate issued a note to address "a number of basic misrepresentations being promulgated by organizations associated with the 'Public Eye Awards'." According to the secretariat, "[…] there are many organizations, including prominent NGOs, who recognize the business community as a significant user of water resources and believe in working with business organizations to improve their water footprints and impacts in ways that benefit society, including by contributing to the Millennium Development Goals. This fundamental belief in the key role businesses can and should play in advancing sustainable water management is the basis of the CEO Water Mandate."





